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CINDERA WEB

A landing page that explains a new kind of nurse call in seconds: no hardware, no IT project, live in minutes.

Project type
Product marketing website
Creative role
Web design
Audience
Hospital leaders and nursing teams
Deliverables
Landing page, mobile page, dashboards
CINDERA WEB homepage

The Cindera landing page design.

Reassure first, then prove.

A warm photo, deep indigo, and one colour for each idea.

03 / Page flow

Six steps from landing to early access.

Each section answers the question a hospital buyer has at that moment.

  1. Hook1

    Hook

    What is Cindera?

    The problem in one line, and the fix beside it.

  2. Patient2

    Patient

    What do patients see?

    Six clear options, no confusion.

  3. Problem3

    Problem

    How big is the problem?

    Four statistics, each on its own colour.

  4. How it works4

    How it works

    How does a request travel?

    Activate, request, route, resolve.

  5. Metrics5

    Metrics

    What will it change for us?

    Tied to HCAHPS, falls and nurse burnout.

  6. Rollout6

    Rollout

    How hard is it to deploy?

    A side-by-side table against legacy systems.

THE SMALL THINGS, UP CLOSE.

Number

13+ minutes.

The average call-light response time, shown first.

04 / Mobile

Same message. Smaller screen.

Cards stack into one column, each readable alone.

05 / Design decisions

Three choices that hold it together.

Problem first

A hospital buyer recognises their own problem before anything is offered.

Numbers over adjectives

Four statistics carry the argument.

Make setup feel small

Three steps, and a comparison with legacy systems.

Built to start pilot conversations.

It ends where a leader can act: request early access.

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